Ströer

Logo of Ströer

Ströer SE & Co. KGaA is originally a provider of out-of-home advertising, digital advertising opportunities and dialogue marketing. Ströer operates around 300,000 outdoor advertising properties, including traditional poster media and digital media carriers. For several years, Ströer has also operated its own digital media offerings under the umbrella of the Ströer Content Group, such as t-online.de, Giga, Kino.de, desired, familie.de and watson.de. Ströer SE & Co. KGaA is listed on the MDAX of the German Stock Exchange.

Key Facts

Business FormCommercial / For-profit
Legal FormSE & Co. KGaA, partnership limited by shares (KGaA) whose general partner is a European Company (Societas Europaea, SE for short)
Business SectorsOut-of-home advertising; digital advertising space; dialogue marketing; e-commerce; data as a service (DaaS)

Ownership

Individual Owner
Group / Individual Owner
  • Free float

    Ströer shares are traded on the XETRA stock exchange and are included in the MDAX. 43.44% of the company is owned by small investors, each of whom holds less than 3% of the company.
    43.44

Media Outlets

Other Media Outlets

Other Online Outlets
  • desired.de
  • einfachtierisch.de
  • familie.de
  • funandnews.de
  • fussballfieber.de
  • giga.de
  • kino.de
  • likemag.com
  • spielaffe.de
  • spieletipps.de
  • tylevamp.de
  • watson.de
  • wetter.info

Facts

Other Media BusinessesMedia
  • Ströer Digital Publishing GmbH (100%)
  • Ströer media brands GmbH (100%)
  • Ströer Content Group GmbH (100%)
  • Ströer Next Publishing GmbH (100%)
Advertising
  • Content Fleet GmbH (100%)
Founding Year1990
Founder
  • Heinz W. (Heiner) Ströer
    studied law at the German University in Prague. After 1945, he had to leave Czechoslovakia and came to Munich, where he became an employee of the US Army administration. In 1964, he founded a company for outdoor advertising. Together with Udo Müller, he founded Ströer City Marketing in 1990, in which Ströer and Müller each held 50 per cent of the shares. This company developed into Ströer SE & Co. KGaA. Heiner Ströer died in 2004 at the age of 65.
  • Udo Müller
    founded the advertising agency Lunenburg & Partner in 1985 after studying medicine and entered the outdoor advertising business in 1987. In 1990, he founded Ströer City Marketing GmbH with Heinz W. Ströer. After changing its name to Ströer Out-of-Home Media AG in 2002, Müller took the company public in 2010. Under his leadership, the Ströer Group developed into one of the leading out-of-home advertisers and expanded its business area to include online marketing and dialogue media.
Employees10
ContactStröer SE & Co. KGaA
Ströer Allee 1
50999 Köln
Germany
+49 2236 9645 0
https://www.stroeer.de/
Tax / ID NumberMissing Data
Revenue€ 1,91 Billion (2023) / USD 2,08 Billion (2023)
Operating Profit€ 92,8 Mio. (2023) / USD 85,4 Mio. (2023)
Advertising (in % of total funding)€ 1,273 Billion (2023) / USD 1,38 Billion (2023)
Executive Board
  • Udo Müller
    Co-CEO
  • Christian Schmalzl
    Co-CEO
  • Henning Gieseke
    Chief Financial Officer
  • Christopher Kaiser
    Co-CEO Ströer Media Solutions
  • Anne Ossenberg
    Director Legal Ströer SE & Co. KGaA
  • Marc Schmitz
    CEO Ströer Content Group GmbH
  • Michael Noth
    Co-CEO Ströer Media Solutions
  • Birgit Ossendorf-Will
    HR Director Ströer SE & Co. KGaA
  • Alexander Stotz
    CEO Ströer Media Deutschland GmbH
Supervisory Board
  • Christoph Vilanek
    Chairman, CEO freenet AG
  • Dr Karl-Georg Altenburg
    Founding partner of CirCap GP SARL
  • Martin Diederichs
    Lawyer
  • Prof Dr Stephan Eilers
    Partner at Freshfields Bruckhaus Deringer Rechtsanwälte Steuerberater PartG mbB, lawyer
  • Elisabeth Lepique
    Managing Partner Luther Rechtsanwaltsgesellschaft mbH, lawyer, tax consultant
  • Barbara Liese-Bloch
    Managing Director of MONOFIL-TECHNIK Gesellschaft für Synthesemonofile mbH, Hennef
  • Petra Sontheimer
    Management Coach & Organisational Consultant at cidpartners GmbH
  • Ulrich Voigt
    Deputy Chairman, Chairman of the Board of Sparkasse Köln-Bonn
  • Andreas Güth
    Branch Manager of the Railway and Transport Union in Kassel (EVG)
  • Sabine Hüttinger
    Head of Portfolio Service Centre Region East of Ströer Deutsche Städte Medien GmbH
  • Christian Kascha
    Team and Project Manager for Research and Consulting Projects at Statista GmbH
  • Simone Kollmann-Göbels
    Senior Vice President Purchasing & Real Estate at Ströer SE & Co. KGaA
  • Tobias Meuser
    Portfolio Manager (Ströer)
  • Christian Sardiña Gellesch
    Regional Manager Portfolio West (Ströer)
  • Tobias Schleich
    Chairman of the Works Council of Ströer Digital Media GmbH
  • Stephan Somberg
    Trade Union Secretary (ver.di)
Headlines
Active Transparency
company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable
Meta DataThe average exchange rate of the US dollar against the euro in 2023 was around 0.92 euros per US dollar.
Sources