Neue Pressegesellschaft
Neue Pressegesellschaft mbH & Co. KG (NPG) is one of the largest regional media houses in southern and eastern Germany. It combines print, online, and radio operations and reaches over 1.1 million daily readers through newspapers including Südwest Presse, Märkische Oderzeitung, and Lausitzer Rundschau. The portfolio is supplemented by high-reach online portals including swp.de, moz.de, and lr-online.de. NPG also holds stakes in regional radio stations including Radio Regenbogen, Radio 7, and Berliner Rundfunk.
NPG is a significant player in German regional journalism, holding a dominant market position through its size and numerous local editions. In 2025, Neue Pressegesellschaft acquired Medienholding Süd from Südwestdeutsche Medienholding (SWMH), thereby acquiring Stuttgarter Zeitung, Stuttgarter Nachrichten, and Schwarzwälder Bote. This acquisition further consolidated NPG's market position in Baden-Württemberg.
The Federal Cartel Office approved the acquisition, though industry associations and trade unions criticized it. Critics argue the merger deepens NPG's monopoly power in the print and media market, threatening media diversity and democracy in southwestern Germany. Trade union ver.di has additionally expressed concerns about anticipated cost cuts in newsrooms that could impair news coverage.
NPG is owned by the Aberle and Ebner families. Historically, NPG emerged from Südwest Presse and has expanded its portfolio through successive acquisitions and mergers. Through its market reach, regional presence, and economic scale, NPG exercises considerable influence over public opinion formation in several German federal states.
Key Facts
| Business Form | Commercial / For-profit |
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| Legal Form | Limited partnership with limited liability company as general partner |
| Business Sectors | Real estate marketing, Advertising, Media services, Travel Agency |
Ownership
| Individual Owner |
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Media Outlets
Other Media Outlets
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Facts
| Other Media Businesses | Radio broadcasting
Publishing and printing houses
News Agency
Logistics and distribution services
Media services
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| Other Domestic Businesses | Real estate business and marketing
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| Founding Year | 1954 Neue Pressegesellschaft was founded in 1954 by Kurt Fried and Ebner Pressegesellschaft to publish Schwäbische Donau-Zeitung, which later became Südwest Presse. |
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| Employees | 3,400 |
| Contact | Frauenstraße 77 89073 Ulm Baden-Würtemberg Germany marketing@neue-pressegesellschaft.de +497311560 www.neue-pressegesellschaft.de |
| Tax / ID Number | Limited liability company and limited partnership, registered with District Court Ulm, Commercial Register A 2005 |
| Revenue | EUR 251,735,588.58 / USD 271,874,436.00 (2023) |
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| Operating Profit | EUR 10,752,659.00 / USD 11,612,871.72 (2023) |
| Advertising (in % of total funding) | Missing Data |
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| Data Publicly Available | ownership data is easily available from other sources, e. g. public registries etc. | |
| Meta Data | General company information about Neue Pressegesellschaft mbH & Co. KG was obtained from the company's official imprint. Information regarding ownership structure was obtained from the KEK Media Database as well as articles of association and the commercial register. The number of employees was obtained from the company's official LinkedIn account. The average exchange rate of the US dollar against the euro in 2023 was approximately 0.92 euros per US dollar. | |
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