Axel Springer Verlag

Logo of Axel Springer Verlag

Axel Springer Verlag was founded by Axel Springer in Hamburg in 1946. Today, the company is a leading international media and technology company operating in more than 40 countries. In Europe and Germany, Axel Springer is one of the largest media companies alongside Bertelsmann. In addition to Bild and Bild am Sonntag, Axel Springer also publishes Welt and Welt am Sonntag as well as the TV channel Welt, Business Insider, Politico and the US newsletter Morning Brew. Axel Springer holds a stake in Media Pioneer and owns the job portal Stepstone and the AVIV Group with the property portal Immoscout. The publishing house also owns Bonial, Idealo and Awin. Axel Springer SE is headquartered in Berlin and now has a branch in New York City, USA. In June 2019, Axel Springer concluded an agreement with the US investment company KKR. KKR announced a voluntary takeover offer of 63 euros per share, valuing the company at 6.8 billion euros. Friede Springer and Mathias Döpfner retained their shares. KKR plans to reorganise the Group and sell the shares at a profit after around 5 to 7 years. After two acceptance periods, KKR reached a stake of 42.5% in August 2019. As a result, the free float fell below 5% and the share was excluded from the MDAX in August 2019. The share has no longer been listed on the Frankfurt Stock Exchange since 6 April 2020 and trading on the OTC market on most German stock exchanges was discontinued.

Key Facts

Business FormCommercial / For-profit
Legal FormEuropean Company (Societas Europaea, SE)
Business SectorsClassified Advertising; Price Comparison Websites

Ownership

Individual Owner
Group / Individual Owner
  • CPPIB

    CPPIB (Canadian Pension Plan Investment Board) is a pension fund that manages and invests the pension contributions of Canadian contributors. In Europe, CPPIB invests around 96 billion Canadian dollars, primarily in the areas of real estate, infrastructure, public equities, real estate funds and direct investments. CPPIB is a shareholder in the holding company Traviata, which owns 48.5% of Axel Springer SE. This means that 12.9% of Axel Springer belongs to CPPIB.
    12.9
  • KKR

    KKR is a major shareholder (35.6%) of Axel Springer SE and an American investment company that holds interests in various business sectors. In addition to the media sector, these include fintech companies, real estate companies, medical and other healthcare companies, and energy companies. KKR is one of the largest investors in fossil fuels.
    35.6

Media Outlets

Other Media Outlets

Other TV OutletsGermany
  • Bild TV
  • Welt
  • N24 Doku
  • DYN
Other Radio Outlets
  • Radio Hamburg
  • Radio BOB!
  • Radio NRW
  • Antenne Bayern
Other Online OutletsGermany
  • Politico Deutschland
  • Business Insider Deutschland
  • autobild.de
  • bike-bild.de
  • Computer Bild
  • bz-berlin.de
  • Fitbook
  • Travelbook
  • Stylebook
  • Petbook
  • MyHomebook
  • Techbook
  • Sportbild
  • Upday
  • The Pioneer
  • laut.de
Belgium
  • Politico.eu
USA
  • Politico
  • Business Insider
  • Insider
  • Morning Brew
Poland
  • onet
  • Forbes
  • Business Insider
  • Fakt
  • Noizz
  • Newsweek
  • ofeminin
  • gameplanet
  • AutoSwiat
  • KomputerSwiat
France
  • Auto Plus
  • L’auto Journal
  • Sport Auto
other_print_titlesGermany
  • Die Welt
  • Welt am Sonntag kompakt
  • Arte Magazin
  • Audio Video Foto Bild
  • Auto Bild
  • Auto Bild Klassik
  • Auto Bild Reisemobil
  • Auto Bild sportscars
  • B.Z.
  • B.Z. am Sonntag
  • Bike Bild
  • Computer Bild
  • Sport Bild
  • TestBild
  • Politico
Poland
  • Forbes
  • Fakt
  • Newsweek
  • AutoSwiat
  • KomputerSwiat
France
  • Auto Plus
  • L’auto Journal
  • Sport Auto
Belgium
  • Politico Europe

Facts

Other Media BusinessesMedia
  • Axel Springer Sport Verlag GmbH (100%)
  • Axel Springer Verlag Beteiligungsgesellschaft mbH (100%)
  • Axel Springer Auto-Verlag GmbH (100%)
  • Axel Springer Deutschland GmbH (100%)
  • Axel Springer Audio GmbH (100%)
  • Computer Bild Digital GmbH (100%)
  • upday GmbH & Co. KG (77.6%)
  • Dyn Media GmbH (74.9%)
  • Media Pioneer Publishing AG (36%)
  • Laut AG (25%)
  • Mediahouse Berlin GmbH (20%)
  • Antenne Bayern GmbH & Co. KG (16%)
  • dpa Deutsche Presse Agentur GmbH (1%)
Media and Classified Ad Models
  • Axel Springer Digital GmbH (100%)
Corporate Publishing
  • Axel Springer Corporate Solutions GmbH & Co KG (100%)
Other International BusinessesMedia
  • POLITICO SRL (Belgium)
  • Ringier Axel Springer Polska sp. z o.o. (Poland)
  • Insider Inc. (USA)
  • Morning Brew, Inc. (USA)
Classified Ad Models
  • Axel Springer France S.A.S. (France)
Founding Year1946
Founder
  • Axel Caesar Springer

    was born on 2 May 1912 in Altona near Hamburg. After an apprenticeship as a typesetter and printer in his father Hinrich Springer's company and a traineeship at the news agency Wolffs Telegraphisches Bureau and the Bergedorfer Zeitung, Springer returned to his father's newspaper Altonaer Nachrichten in 1933. The rise of his media empire began in 1946 with the founding of the magazine Hör Zu! In 1952, he conceived his media recipe for success: the first edition of the tabloid Bild. Axel Springer died on 22 September 1985 in West Berlin.

Employees18,000
ContactAxel Springer SE
Axel-Springer-Straße 65
10888 Berlin
Germany
https://www.axelspringer.com/
Tax / ID NumberDE 136 627 286
Revenue€ 3.83  Billion / USD 4.03 Billion (2022)
Operating Profit€ −24.7 Mio./ USD −26 Mio. (2022)
Advertising (in % of total funding)Missing Data
Executive Board
  • Mathias Döpfner
    Chairman and Chief Executive Officer
  • Jan Bayer
    Chief Executive Officer News Media USA, Deputy Chairman
  • Dr Julian Deutz
    Chief Financial Officer and Classifieds Media
  • Niddal Salah-Eldin
    Chief Talent & Culture Officer
Supervisory Board
  • Ralph Büchi
    Chairman of the Supervisory Board
  • Friede Springer
    Deputy Chairwoman of the Supervisory Board
  • Andrej Babache
    Managing Director CPPI
  • Philipp Freise
    Partner and Co-Head of KKR's European private equity business
  • Oliver Heine
    Lawyer and partner in the law firm Heine & Partner
  • Johannes P. Huth
    Chairman of KKR EMEA
  • Franziska Kayser
    Managing Director Private Equity KKR
  • Prof Dr Wolfgang Reitzle
    Entrepreneur
  • Martin Varsavsky
    Entrepreneur