Sat.1

Logo of Sat.1

Sat.1, founded on 1 January 1984, is Germany's oldest private television station and is based in Unterföhring near Munich. As part of today's ProSiebenSat.1 Media SE, Sat.1 offers a full programme schedule that includes a wide range of shows. From reality shows such as "Big Brother" to cooking shows, Sat.1 offers a variety of entertainment programmes. In addition, the station also reports extensively on current events and topics, in the news together with the other ProSiebenSat.1 Group stations. Sat.1 is received via cable, antenna and satellite as well as live streaming and various streaming services such as the Group's Joyn or Zattoo, waipu.tv, MagentaTV and GigaTV. In 2023, Sat.1 recorded a market share of 4.7% (from 3 years) and 6.4% (14 to 49 years).

Key Facts

Audience Share4.88%
Ownership TypePrivate
Geographic CoverageNational
Content TypeFree
Active Transparency
company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

Ownership

Ownership StructureSeven.One Entertainment Group GmbH, which operates the Sat.1 channel, is wholly owned by ProSiebenSat.1 Media SE. The ProSiebenSat.1 shares are held by institutional investors in the Netherlands, the USA, Germany and France as well as private investors. As of the reporting date on 31 December 2023, according to the company's annual financial statements, these included: the French international banking and financial services company BNP PARIBAS SA with 9.69%, the US investment company BlackRock with 3.83% and the US financial services company JPMorgan Chase with 4.96%. A total of 59.12 per cent of the shares are in free float. ProSiebenSat.1 Media also holds 2.70 per cent of the shares. However, the latter shares do not carry voting or dividend rights. Via the media holding company MediaForEurope (MFE), the family of former Italian Prime Minister Silvio Berlusconi holds 29.79 per cent of the company and is the largest single shareholder, according to its own information. ProSiebenSat.1 Media states its stake as "only" 26.58%. As it only owns around half of the shares in the media holding company MediaForEurope (MFE), the Berlusconi family's stake in ProSiebenSat.1 Media is stated here as 13.3 per cent. Renáta Kellnerová, considered the richest woman in the Czech Republic, is the Group's second-largest single shareholder with 11.6 per cent via her holding company PPF.
Voting RightsVoting rights are exercised on the basis of German stock corporation law. There are shares with voting and dividend rights and shares without voting and dividend rights. Under the German Securities Trading Act (WpHG), holders of ProSiebenSat.1 Media common stock are required to notify ProSiebenSat.1 Media and the German Federal Financial Supervisory Authority (BaFin) if their share of voting rights changes in relation to certain thresholds (3%, 5%, 10%, 15%, 20%, 25%, 30%, 50% or 75% of voting rights). ProSiebenSat.1 Media is obliged to publish the voting rights notifications in accordance with Section 40 (1) of the German Securities Trading Act (WpHG). The voting rights notifications are published via DGAP (Deutsche Gesellschaft für Ad-hoc-Publizität mbH). In addition, ProSiebenSat.1 Media publishes the voting rights notifications here for the current and previous financial year in the respective annual reports.
Individual Owner
Group / Individual Owner
  • Treasury stock

    ProSiebenSat.1 Media holds 2.70% of the shares. However, these shares do not carry voting or dividend rights.
    2.7
  • Renáta Kellernová

    In February 2023, Renáta Kellnerová acquired a direct stake of 9.01% (including 9.1% in financial instruments) in ProSiebenSat.1 Media, making her the media company's second-largest shareholder. She currently holds 11.5 per cent of the shares via her holding company PPF. She is the widow of the Czech billionaire and entrepreneur Petr Kellner and founder of the PPF Group, who died in a helicopter crash in March 2021. According to its own information, the PPF Group operates several television and online media companies in Central and South Eastern Europe, such as Central European Media with a large number of television channels. It sees itself as an active investor in the telecommunications, media and technology sectors. Kellnerová is considered the richest woman in the Czech Republic.
    11.5
  • Free float

    Some of the ProSiebenSat.1 shares are held by institutional investors in the Netherlands, the USA, Germany and France. As of the reporting date on 31 December 2023, these included the French international banking and financial services company BNP PARIBAS SA with 9.69%, the US investment company BlackRock with 3.83% and the US financial services company JPMorgan Chase with 4.96%, according to the company's annual financial statements. A total of 59.12 per cent of the shares are in free float.
    59.1

Media Companies / Groups

Facts

Founding Year1984
Founder
  • Jürgen Doetz
    member of the CDU, began his career as an editor in the politics department of the Pfälzer Tageblatt after studying political science, history and sociology at the University of Heidelberg from 1966 to 1971. He served as press spokesman for the Rhineland-Palatinate Minister of Culture Bernhard Vogel from 1971 to 1976 and was deputy spokesman for the Rhineland-Palatinate state government until 1982. From 1982 to 1992, he was Managing Director of the Programme Company for Cable and Satellite Broadcasting (PKS) and Head of C.A.M.P. TV. From 1985 to 2004 he was Managing Director of the private broadcaster Sat.1, to which PKS was renamed, and from 1985 to 1990 he was Chairman of the German Cable and Satellite Association. He was Vice President of the Association of Private Broadcasting and Telecommunications (VPRT) until 1996 and has been its President since then. From November 2000 to October 2004, he was a member of the Executive Board for Media Policy and Regulation at ProSiebenSat.1 Media AG. From 1988 to 2017, he was a member of the board (Vice President) of the football club 1. FSV Mainz 05.
CEO
  • Marc Rasmus
    has been head of Sat.1 since October 2023. In his first interview as head of Sat.1, Rasmus spoke about his signature style and announced more fiction for the early evening and more quizzes for primetime. He emphasised the need for a new self-image for Sat.1 and his vision of positioning the channel among women over 40. Rasmus began his career at the special-interest channel Sat.1 Gold, where he was responsible for strategic and operational management and was eventually appointed station manager. He was then promoted to head of Kabel Eins.
  • Bert Habets
    is a member of the Executive Board of ProSiebenSat.1 and Chairman of the Management Board of Seven.One Entertainment Group and Managing Director of Sat.1. He holds a Master's degree in Economics and Law (Tax Law) from Maastricht University. He began his career in 1996 at NIBC Bank in The Hague. In 1999, Habets moved to CLT-UFA, which later became the RTL Group. There he initially worked as a project manager in business development before being promoted to Vice President Controlling in 2000. In 2001, Habets returned to the Netherlands to take up the position of CFO of the Dutch media group, which was later renamed RTL Nederland. In February 2008, Habets became CEO of RTL Nederland. In 2017, Habets became Co-CEO of RTL Group to lead the company together with Guillaume de Posch. In 2019, Habets stepped down from his position for personal reasons. Bert Habets has been Chairman of the Executive Board of ProSiebenSat.1 Media SE since November 2022. He moved to ProSiebenSat.1 from the European media company Antenna Group, where he was CEO from November 2021 to August 2022.
  • Dr Stefan Endriß
    as CFO of Seven.One Entertainment Group, he is also Managing Director of Sat.1. In this position, he is responsible for all finance and controlling areas of Seven.One Entertainment Group and its subsidiaries. Endriß previously worked in various positions at the Otto Group and as CFO of A.W. Niemeyer GmbH, a retailer of sailing and water sports equipment.
  • Henrik Pabst
    As CCO of Seven.One Entertainment Group, Henrik Pabst is also Managing Director of Sat.1. He is also a member of the Advisory Board of Seven.One Studios. Before joining Seven.One Entertainment in 2019, he worked at Red Arrow Studios for seven years, mainly as President of Red Arrow Studios International. Other professional positions include Vice President of Entertainment and Business Development for the German, Austrian, Swiss and Benelux markets at IMG Media. Pabst studied law in Kiel and at the same time worked as a production assistant for two years. He was then a producer at Tonix Pictures and became self-employed in 2003.
  • Markus Breitenecker
    born 1968 in Austria, has been a member of the Executive Board of ProSiebenSat.1 Media since 1 April 2024 and acts as COO. In this role, he is responsible for Strategy, M&A, Marketing, IT & AI, Regulatory Affairs and Sustainability. He is also responsible for the Seven.One Entertainment Group and Streaming, Platforms & Growth at Joyn. Breitenecker studied law at the University of Vienna in 1992. In 1996 he became CEO of 'The Weather Channel' in Düsseldorf and in 1997 Head of Sales and Public Media Policy at Kabel Eins in Munich. In 1998, he founded ProSieben Austria and has been CEO of ProSiebenSat.1 PULS 4 Austria ever since. In this role, he introduced the editorial programme window AustriaNews and Café PULS in 2004 and launched Austria's largest private television station, PULS 4, in 2008. In 2014, he initiated the prime-time show ""2 Minuten 2 Millionen - Die PULS 4 Start-up-Show"" and 7Ventures Austria. In 2016, he founded the international digital festival "4GAMECHANGERS". In 2017, he acquired the Austrian TV broadcasting group ATV and made ProSiebenSat.1 PULS 4 the leading TV group in Austria. He also launched the live TV streaming product "ZAPPN" in 2017 and published the book "Change the Game" in 2018. In 2019, he launched the 24/7 live news channel "PULS 24" and in 2023 Austria's streaming service JOYN.
Editor-In-Chief
  • Susanne Stipp
    has been Editor-in-Chief at Sat.1 since May 2024. She was previously Editor-in-Chief of Kabel Eins, which belongs to the same media group ProSiebenSat.1. In her new position, she is responsible for Sat.1 breakfast television, Sat.1 specials, brand checks and other journalistic programmes on the channel.
  • Arne Teetz
    has been head of the new central newsroom at Seven.One Entertainment Group, which produces news for ProSieben, Sat.1 and Kabel Eins, since April 2022. Previously, Teetz was Editor-in-Chief of TV & Moving Picture at Welt and Editor-in-Chief of N24, a news channel owned by Axel Springer, for a total of eleven years. N24 and later Welt supplied ProSieben, Sat.1 and Kabel Eins with news. Under his leadership, the newsroom of the Seven.One Entertainment Group has taken over the production of all news itself from January 2023. The team consists of 60 members and produces all of the Group's news formats at its headquarters in Unterföhring. Teetz began his journalistic career with a traineeship at Sat.1, where he later also worked as a foreign correspondent.
  • Sven Pietsch
    is Chairman of the ProSiebenSat.1 Editorial Board.
ContactSeven.One Entertainment Group GmbH
Medienallee 7
85774 Unterföhring
Germany
info@seven.one
+49 (0)89 / 9507 - 10
www.seven.one; www.sat1.de
RevenueMissing Data
Operating ProfitMissing Data
Advertising (in % of total funding)Missing Data
Market ShareMissing Data
Headlines
Meta DataThe share of the total audience in per cent for the TV channels comes from AGF Videoforschung in collaboration with GfK 2023 and refers to the average annual share of the total audience.
The Berlusconi family owns 50.002% of the votes, but not the shares, in MediaForEurope (MFE) through its holding company Fininvest. The latter holds 26.58 per cent of the shares in ProSiebenSat1 Media, which is based in Germany, while the Berlusconi family therefore only holds 13.29 per cent.
The founding year 1984 refers to the founding of the programme company for cable and satellite broadcasting, PKS for short.
Sources
Documents (PDF)
  • Unternehmensbeteiligungen, MFE-MEDIAFOREUROPE N.V.
    Link File
  • Stimmrechtsanteile, ProSiebenSat.1 Media SE: Veröff entlichung gemäß § 40 Abs. 1 WpHGmit dem Ziel der europaweiten Verbreitung
    Link File
  • Geschäftsbericht 2023 - Die Kennzahlen der ProSiebenSat.1 Group
    Link File
  • Jahresabschluss zum 31.12.2023 und Lagebericht
    Link File
  • Bericht des Aufsichtsrats - für die Hauptversammlung 2024
    Link File
  • Bericht des Vorstands - für die Hauptversammlung 2024
    Link File