Wissen mit Johnny

Logo of Wissen mit Johnny

Jonathan “Johnny” Rink first started out on TikTok and Instagram in 2021 as “dieser.johnny” with sketches and comedy. In 2022, he established his knowledge format “Wissen mit Johnny” (Knowledge with Johnny), which initially presented bite-sized pieces of knowledge in short videos in reel format and quickly developed a strong reach. On TikTok, Instagram, and YouTube, the high frequency of posts and broad target audience appeal quickly led to rapid growth. In 2024, Rink teamed up with Fritz (rbb's youth radio station) to launch the “Wissen mit Johnny” podcast, which is one of the most listened to in the education segment.

Key Facts

Social Media Accounts
PlatformUser NameUser HandleFollowersFollowingLikesViews
youtubeWissen mit Johnny@wissenmitjohnny535,000458,454,283
tiktokDieser Johnny@dieser.johnny1,100,0004845,100,000
tiktokWissen mit Johnny@wissenmitjohnny332,000158,100,000
instagramWissen mit Johnny@wissenmitjohnny185,00032
instagramHi, ich bin dieser Johnny@dieser.jonny121,000442
whatsappWissen Mit Johnny@Wissen Mit Johnny227,000
Data Publicly Available
ownership data is easily available from other sources, e. g. public registries etc.
LanguageGerman, occasionally with English subtitles
Founding Year2021

Johnny began posting regularly on the TikTok account “dieser.Johnny” in early 2021. In spring 2022, the account “Wissen mit Johnny” (Knowledge with Johnny) was launched, which quickly grew via TikTok, YouTube Reels, and Instagram. The podcast “Wissen mit Johnny” released its first episode in April 2024.

Ownership

Individual Owner

Facts

Topics Covered / Focus AreasWissen mit Jonny makes explanatory videos under the motto “Must-know facts.” Whether video, podcast, or reel, each one covers a specific topic. Typical content includes scientific phenomena, historical events, portraits of famous personalities, social and socio-political topics, and unexplained phenomena. On the TikTok channel Dieser.Johnny, Jonathan Rink posts entertainment and everyday comedy.
Views / Values / Political StancesJonathan Rink deliberately maintains a neutral stance in his programs and avoids making clear partisan political statements. Content on political topics, such as federal elections, the party landscape, or international politics, is presented in a factual and objective manner and is intended to promote information and understanding, not to polarize.
Mode of DeliveryWissen mit Johnny has three different formats: a podcast that varies between 30 minutes and 1 hour; YouTube videos that are approximately minutes long; and reels of up to 60 seconds that are posted on Instagram, YouTube, and TikTok. The creator is rarely seen in these videos, but instead narrates the information from off-camera while images and animations support the presentation. The tone is factual and engaging. All formats are uniformly branded and have the same logo to increase recognition value.
ReputationJohnny's public reputation is positive. His formats enjoy high popularity and reputation, and criticism is rarely expressed. Occasionally, the content is described as too superficial or the choice of topics as “mainstream,” but many users nevertheless show a high level of trust in the credibility of the content. Following a decline in the frequency of posts and number of views on the TikTok account “Dieser.Johnny,” the account has been inactive since January 2025, which some fans have criticized.
Target AudienceThrough the simple approach of the videos, the popular choice of topics, and diversification across many platforms, Wissen mit Johnny attempts to appeal to a broad spectrum of 18- to 49-year-old social media users. The mix of entertainment and amusement, paired with different formats, creates a loyal audience.
Part of Network or Campaign“Wissen mit Johnny” is not part of a traditional influencer or content network. The podcast version of “Wissen mit Johnny” is produced in collaboration with Fritz, the public youth radio station of RBB. In addition to the main podcast, Johnny independently operates social media channels with supplementary content and cooperates on a project basis with partners such as NFL Germany for special formats, while remaining structurally independent outside of large commercial networks. Advertising campaigns are usually processed separately in independent and labeled videos.
Cross-Posting & Friends“Wissen mit Johnny” actively cross-posts its content on various platforms such as podcasts, YouTube, Instagram, and TikTok in order to reach as wide an audience as possible and cover different formats.
Endorsements & RecognitionsThe format Wissen mit Johnny was picked up by public media. Now Fritz (rbb) produces Wissen mit Johnny as a podcast together with Jonathan Rink.
Business ModelRevenue from Wissen mit Johnny consists of advertising revenue, product placements, and collaborations with, for example, RBB or the NFL. In the past, he also toured as a comedian with his own show, which he promoted using his online reach.
RevenueMissing Data