Steuerfabi
The Steuerfabi channel has been around since 2020 and is the biggest German social media channel on taxes, with over a million followers and more than 200 million views. It regularly links to news and current events by providing infotainment on taxes and reporting on what's going on in German tax policy.
Behind the channel is Fabian Walter, a German tax expert and entrepreneur. After studying business taxation at the University of Freiburg, he initially studied and worked in a tax office and in the field of continuing education for tax advisors.
He makes complex tax knowledge understandable and accessible in a practical way on platforms such as TikTok, Instagram, and YouTube. He gained wider public recognition through his regular live interviews with Christian Lindner during his term as finance minister from 2021 to 2025.
Steuerfabi's content is factual and focused on learning. Nevertheless, Fabian Walter is committed to improving financial education, digitalization, and simplifying the German tax system. Due to his work and expertise in teaching financial knowledge, he was invited to be a guest speaker at the EU Parliament in 2022.
Key Facts
| Social Media Accounts | ||||||
|---|---|---|---|---|---|---|
| Platform | User Name | User Handle | Followers | Following | Likes | Views |
 | steuerfabi | @steuerfabi | 14,600 | 5,034,276 | ||
 | Fabian Walter | @steuerfabi | 483 | 316 | ||
 | Steuerfabi | @steuerfabi | 783 | 158 | 10,400,000 | |
| Data Publicly Available | ownership data is easily available from other sources, e. g. public registries etc. |
|---|---|
| Language | German |
| Founding Year | 2021 |
Ownership
| Individual Owner |
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Facts
| Topics Covered / Focus Areas | Steuerfabi provides easy-to-understand and practical tips on all aspects of taxation, with a focus on tax savings for professionals, investors, and entrepreneurs. The content consists mainly of short social media videos, interviews, webinars, and explanatory formats in which complex tax issues are explained in simple terms. |
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| Views / Values / Political Stances | Steuerfabi's videos focus on the learning effect. He always presents himself in a factual and pragmatic manner. Nevertheless, he criticizes the German tax system as far too complicated and advocates simplification, digitization, and greater transparency. He is also publicly engaged in dialogue with politicians and at political events, where he views tax policy primarily from the perspective of citizens and taxpayers. |
| Mode of Delivery | Steuerfabi's mode of delivery mainly consists of short daily videos and explanatory formats on social media, primarily on TikTok and Instagram, where he uses simple language and humor to convey complex tax topics. Occasionally, he also uses YouTube for longer videos. |
| Reputation | Steuerfabi, alias Fabian Walter, has a very positive reputation in Germany as a competent and credible tax expert. Fabian Walter is perceived as an innovative communicator of financial knowledge who has managed to make a complex and often unpopular topic such as taxes understandable, entertaining, and practical. As a result, he is often invited to other interview formats or conferences to speak on tax issues. |
| Target Audience | The target audience is primarily young people and entrepreneurs who want to learn about taxes in a clear and practical way—but in principle, anyone who can file a tax return. |
| Part of Network or Campaign | Steuerfabi is not officially part of a large influencer or content creator network, but he is active as an entrepreneur and founder of Steuerversum GmbH and is part of the Lexware jury, which awards start-up capital to founders. He also cooperates with various partners in terms of advertising and content and is well connected in the tax consulting industry and on social media, but remains independent of traditional influencer networks. |
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| Cross-Posting & Friends | There is no explicit public information about “friends” or close cooperation partners, but he occasionally collaborates with other tax experts and influencers, for example in interviews or podcasts. |
| Endorsements & Recognitions | During the term of the coalition government from 2021 to 2025, Steuerfabi regularly conducted interviews with Finance Minister Christian Lindner to discuss current developments in tax debates. These interviews were streamed live on Steuerfabi's channels. In 2023, Steuerfabi gave a speech in the European Parliament. The invitation came from the European Parliament itself due to his expertise in communicating tax issues. |
| Business Model | Steuerfabi is primarily financed by advertising revenue, partnerships, and affiliate links. He has also published the Spiegel bestseller “Sei doch nicht besteuert!” (Don't be taxed!). |
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| publishing_entity | Steuerversum GmbH |
| Revenue | EUR 658.933,05 / USD 711.647,69 (2023) |