Rezo
Rezo launched his first YouTube channel "Rezo" in September 2015 and became widely known particularly through his later political videos on the channel "Rezo ja lol ey," which was created in 2018. His popularity is based predominantly on YouTube, where he reaches a multi-million audience with a mix of entertainment, reactions, and political content. He also operates Hobbylos together with Julien Bam, one of the most far-reaching podcasts in the German-speaking region. In excerpts and adapted form, his content is also found on TikTok, Instagram, and Twitch.
Thematically, he moves between entertainment, social criticism, and political education, with climate policy and intergenerational justice as central concerns. Rezo communicates actively with his young, digitally-engaged target audience, using humor as well as facts and emotions to achieve impact. Politically, he is considered progressive-critical and takes a clear position against conservative and right-wing parties, without formal party affiliation. He is known to the broader public through his video "Die Zerstörung der CDU" (The Destruction of the CDU), which critically examines the CDU's climate policy and made significant waves in the 2019 European Parliament election campaign. While he is celebrated as a critical voice, there are simultaneously accusations of exaggeration and one-sidedness. Nevertheless, he is regarded as an influential and respected voice of a young, politically-interested audience. Beyond social media, he operates the analysis tool Nindo and is also active as an entrepreneur and podcaster, which reflects economic interests beyond the classical creator role.
Key Facts
| Social Media Accounts | ||||||
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| Platform | User Name | User Handle | Followers | Following | Likes | Views |
 | Rezo | @rezomusik | 1,710,000 | 195,818,634 | ||
| Rezo ja lol ey | @Rezojaloley | 1,620,000 | 404,067,730 | ||
| Renzo | @renzo69 | 1,230,000 | 382,144,996 | ||
| Schlumpf | @schlumpf | 637,000 | 226,809,675 | ||
 | Rezo | @rezo | 1,423,000 | 388 | ||
 | Rezo | @rezo | 1,800,000 | 175 | 40,200,000 | |
 | Rezo | @rezomusik | 528,700 | 288 | ||
| Founding Year | 2015 In 2015, Rezo opened his first account @rezomusik, which originally focused on publishing songs and song parodies. As his follower count grew, Rezo expanded his presence across various platforms and channels, with his original YouTube channel remaining a primary point of reference for his content alongside his Twitch presence and the Hobbylos podcast. |
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Ownership
Facts
| Topics Covered / Focus Areas | Rezo began his career on social media with entertainment and song parodies on YouTube. A turning point must be considered his 2019 video "Die Zerstörung der CDU" (The Destruction of the CDU), in which he criticized the CDU's politics and plans in the context of the European Parliament election, which made significant waves. Since then, his content has shifted almost exclusively to commentary and reaction to debates in the digital public sphere. In doing so, he frequently exercises media criticism and criticism of established parties and political elites. |
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| Views / Values / Political Stances | Rezo positions himself as progressive. His positions on sustainability and intergenerational justice are clearest, in which he regularly criticizes the SPD, CDU, and AfD. Poverty, political violence, and German military involvement are also topics he addresses. He sees himself as an argumentative voice that stimulates fact-based discourse beyond classical party politics. |
| Mode of Delivery | Rezo works with direct camera address, unvarnished vocabulary, and audience interaction, as most of his videos and clips are recorded from his Twitch livestream. Long-form content dominates, while he occasionally produces his own short videos for TikTok and Instagram. He enjoys inviting guests to his stream. His longer analysis videos, such as "Die Zerstörung der CDU," are thoroughly researched and feature active source displays. The combination of entertaining, personal, and simultaneously fact-based presentation is intended to make complex content accessible to a broad and especially young target audience. |
| Reputation | Rezo enjoys a pronounced reputation as a credible and outspoken actor in the German-speaking YouTube and media space. On the one hand, he is celebrated as a voice of a young, politicized generation that presents complex topics in an understandable and entertaining manner. On the other hand, his content is sometimes discussed in the media as polarizing. His video "Die Zerstörung der CDU" in particular had an enormous influence on political discourse and is regarded as a media key event and wake-up call for parties. Media outlets speak of the "Rezo effect," which even influenced election results. |
| Target Audience | Rezo's content is consumed primarily by Generation Z and young millennials. Beyond classic politics enthusiasts, he appeals to people who use social media to follow societal debates. His audience remains concentrated almost exclusively on YouTube and Twitch, although his presence on TikTok and other platforms is growing. |
| Part of Network or Campaign | Rezo is part of the ALL IN Artist Management agency, which represents 25 influencers from the German-speaking region. However, most of these influencers are in the beauty and lifestyle field. Regular collaborations between the artists in the agency do not occur. Additionally, Rezo operates the social media analysis tool "Nindo" together with partners, in whose development and strategic expansion he participates. For podcast projects, he also collaborates regularly with other creators such as Julien Bam (for example in the Spotify exclusive "Hobbylos"). |
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| Cross-Posting & Friends | Although Rezo pursues an active social media strategy and is present on multiple platforms, regular automated cross-posting is not the norm for him. He primarily uses YouTube and Spotify as his main channels, but also posts supplementary content on Instagram, TikTok, and Twitter respectively X, with content typically adapted and individualized for each platform. |
| Endorsements & Recognitions | Rezo is perceived as a voice of a young, politically interested generation, appeared in various media formats, and received invitations to political and public debates. Above all, his politically effective video "Die Zerstörung der CDU" generated numerous reactions and direct interactions with senior politicians. As a result, it received several significant awards, including the prestigious Nannen Prize 2020 for best web project, which is regarded as the "journalism Oscar." Additionally, he won the Grimme Online Award 2020 in the Special category as well as several other awards in the field of pop culture and environmental media. |
| Business Model | Rezo generates his income primarily through streaming advertising revenue, merchandise, and occasional advertising collaborations. Additionally, he is co-founder of "Nindo," a social media analysis tool for influencer marketing that he developed with friends and which is aimed at advertisers. |
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| Revenue | Missing Data |