Mario Barth
Mario Barth began his career as a comedian in 2001. Television and radio appearances quickly followed, later tours and stadium shows with his stage programs. He reaches a large part of his audience through television shows such as "Mario Barth deckt auf" (Mario Barth Uncovers), which mainly achieve strong ratings on RTL within the target group of 14- to 49-year-olds. Barth launched his official YouTube channel in March 2013 and has since increasingly used the platform to expand his reach beyond classical television to the digital audience.
Key Facts
| Social Media Accounts | ||||||
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| Platform | User Name | User Handle | Followers | Following | Likes | Views |
 | Mario Barth | @mariobarth | 237,000 | 171,176,008 | ||
 | Mario Barth | @mario.barth | 884,100 | 17 | 13,100,000 | |
 | Mario Barth | @mariobarth | 902,000 | 50 | ||
 | Mario Barth | @mariobarth | 2,100,000 | 11 | ||
 | Mario Barth | @mariobarth | 126,200 | 24 | ||
| Data Publicly Available | ownership data is easily available from other sources, e. g. public registries etc. |
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| Language | German |
| Founding Year | 2013 Mario Barth opened his YouTube account in July 2013 and from then on began distributing excerpts or even full versions of his comedy show on social platforms. This was already at the height of his fame, which he had achieved through his comedy shows and television appearances. |
Ownership
| Individual Owner |
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Facts
| Topics Covered / Focus Areas | Mario Barth is known for his comedy with a strong focus on everyday clichés, particularly about men and women, and joking about progressive topics. He also likes to position himself as a "man of the common man," who gets worked up about alienation between elites and ordinary citizens. His online presence consists largely of recordings and excerpts from his stage shows and TV programs such as "Mario Barth deckt auf!" (Mario Barth Uncovers!). |
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| Views / Values / Political Stances | Mario Barth does not publicly align with any party and rarely appears in public outside of his shows and TV formats. His positions from his work as a comedian can, however, be classified as largely conservative to partly reactionary. His shows do become political. He frequently addresses social grievances such as police overload, bureaucracy, and crime. He likes to provoke progressive social movements, for example through videos about "climate activists" or merchandise with slogans such as "I don't gender—I have a school diploma." |
| Mode of Delivery | Mario Barth uses simple, direct language, often in Berlin dialect, combined with exaggerated facial expressions, gestures, and pace to exaggerate humorous everyday situations and gender roles. His shows are professionally produced and Mario Barth's pointed style also works well for 10 to 15-second videos in reel format. This content is countered by everyday recordings of Mario Barth, in which he comments in his humorous way apparently spontaneously on things such as döner prices, vegetarian sausage products, or similar items. |
| Reputation | His RTL show "Mario Barth deckt auf" (Mario Barth Uncovers) was sharply criticized journalistically as populist, one-sided, and scientifically questionable because it allegedly treated investigative topics with false claims and exaggerated outrage. Additionally, Barth regularly causes public controversies and social criticism with quips and topics ridiculed as social issues such as gender identity or trans rights, which demonstrate that his online content offers more than just entertainment. |
| Target Audience | Mario Barth's TV formats target the 14 to 49-year-old age group, among which he achieves strong ratings. However, based on his choice of topics and his presentation, one can say that he primarily aims at an audience at the upper end of this range. After all, he has been in the public eye for nearly 25 years with nearly identical content and has managed to build a loyal and recurring viewership. |
| Part of Network or Campaign | Mario Barth's TV partner has always been the RTL Group. However, since 2019 he has produced his shows and content himself through his company "Hauptstadt Helden Produktion." Thus, his merchandise is always present in his online presence. |
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| Cross-Posting & Friends | Other comedians and supporting figures from his shows often appear in Mario Barth's online presence—particularly Carolin Kebekus, Dieter Nuhr, or Jürgen von der Lippe, with whom Mario Barth has toured. |
| Endorsements & Recognitions | Although Mario Barth has a strong TV and media presence, he is consistently characterized in media coverage as uninnovative and provocative. He has received no public awards or honours. Mario Barth also actively plays out this outsider role. |
| Business Model | Mario Barth uses a business model on social media based on the recycling of his stage content, provocative opinion expression, and deliberate polarization to achieve maximum reach. He showcases this in his merchandise and regularly directs attention to his fan shop. Direct exchange with followers is secondary in this; what matters is media attention and the viral spread of his content. |
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| publishing_entity | Hauptstadt Helden Production GmbH |
| Revenue | Missing Data |