Levi Penell
Levi Penell began publishing content on TikTok in January 2024, where his channel "levihallo" quickly gained significant recognition and became instrumental in establishing his prominence. Penell's stated objective is to comment on social issues in a pointed and humorous manner, primarily targeting a young audience. His content is heavily characterized by satirical commentary on topics including social trends, multi-level marketing, mental health, and social absurdities.
Penell regularly interacts with his community across his channels through comments sections, polls such as the "Boomer Word of the Year" selection, and frequent engagement with follower feedback and news references. Following an initial strong focus on TikTok, Penell has expanded his presence to Instagram and launched the podcast Musste durch - mit Levi & Fabi on Spotify, which is produced by ARD (Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland - Association of Public Broadcasting Corporations). He has appeared in several public broadcasting formats including smypathisch and Deutschland3000.
Penell was previously politically active as a member and board member of the Berlin Greens (Bündnis 90/Die Grünen). He has since distanced himself from active party politics and currently positions his role as that of a socially reflective entertainer rather than a political actor.
Key Facts
| Social Media Accounts | ||||||
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| Platform | User Name | User Handle | Followers | Following | Likes | Views |
 | Levi Penell | @levihallo | 654,000 | 109 | 52,900,000 | |
 | Levi Penell | @levipenell | 420,000 | 708 | ||
 | Levi Penell | @levipenell | 1,600 | 151,278 | ||
| Data Publicly Available | ownership data is easily available from other sources, e. g. public registries etc. |
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| Language | German |
| Founding Year | 2024 Levi Penell posted his first video to TikTok on 4 January 2024, marking the beginning of his rapid rise in the digital public sphere. Since then, he has diversified his content and is now present on Instagram, YouTube, and through a podcast. |
Ownership
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Facts
| Topics Covered / Focus Areas | For Levi Penell, entertainment and useless knowledge take centre stage. Social issues come into focus from this perspective as well, though treated pointedly. Recurring themes include disinformation, which he parodies in videos such as one on "dust mites," and an ongoing legal dispute with a multi-level marketing firm. While he comments on information and curiosities from around the world, his entire content is oriented towards a German-speaking audience. |
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| Views / Values / Political Stances | While Levi Penell was previously active in the youth organization of Bündnis 90/Die Grünen, his content carries no party-political slant. Nevertheless, he primarily advocates social-liberal and progressive political positions and regularly comments on social and political issues such as social justice, diversity, and against a rightward shift. In his content formats, he regularly criticizes current politics—for example, he expressed criticism of the CDU and its treatment of citizens' allowance recipients. |
| Mode of Delivery | Most videos are in short form, delivered in a neutral tone with an engaged voice, with his gaze directed directly at the camera and against a digital background. The tone becomes more serious in videos where he comments on and criticizes current politics. Both video and text are scripted. In his podcast Musste durch, he conducts casual conversations that are likewise scripted. |
| Reputation | Levi Penell has a very positive reputation as an innovative and humorous content creator, though his critical and progressive style also generates polarization. Penell is widely portrayed in media, appears in numerous interview formats, particularly on public broadcasters, and is presented as an important representative of young societal trends with significant influence on his generation. In 2024, he received awards including the 9:16 Award in the category "Best Newcomer," the TikTok Award in the category "Creator of the Year," and the VD Award in the category "Best Shortform." |
| Target Audience | Levi Penell addresses a younger, German-speaking audience with his content. |
| Part of Network or Campaign | Levi Penell is part of the network and marketing agency WeCreate, which also handles his official management. WeCreate focuses on marketing content in "Reel" format—that is, short videos in 9:16 smartphone format. The agency is among the leading ones in Germany. According to its own statements, the portfolio combines more than 100 million followers in the German-speaking region, with creators such as Herr Anwalt, Liam Carpenter, Karim Jamal, Malte Zierden, and Nadine Breaty. According to his own statements, Levi Penell produces most of his short videos and content himself, with the management and network supporting him for larger projects and campaigns. His podcast Musste durch – mit Levi & Fabi is produced by ARD. |
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| Cross-Posting & Friends | Fabian Rashagai appears as a regular collaborator: together they have produced the successful ARD podcast Musste durch – mit Levi & Fabi since summer 2025. Close community collaboration also takes place outside the podcast, for example Levi Penell works with other content creators such as RAUM27, with whom he released the single "Silberfische" in December 2024. He also participated in joint campaigns and initiatives with well-known podcasters and influencers such as Joko Winterscheidt and Sophie Passmann. |
| Endorsements & Recognitions | Levi Penell has appeared in several public broadcasting talk show formats—for example in September 2025 on Hart aber fair. |
| Business Model | Levi Penell regularly states that he does not want to be a TikToker or social media content creator long-term or make himself dependent on this career. He is studying statistics at master's level and has a student part-time job. Nevertheless, his degree of professionalization is high, with a management agency backing him, regular content on Instagram, TikTok, and Spotify, as well as regular paid product placements. |
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| Revenue | Missing Data |
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| Meta Data | Spotify stellt öffentlich nur die Anzahl der Bewertungen als Metrik der Popularität eines Podcasts bereit. Dieser Wert ist in der Sektion Platform Präsenz angegeben. | |
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