Joko Winterscheidt
Joachim "Joko" Winterscheidt presents himself on social media as a versatile entertainer and entrepreneur with an authentic and approachable presence. His fame is built on his work as a television moderator at ZDF Neo and ProSieben. His successful formats include "Zirkus HalliGalli," "Wer stiehlt mir die Show?" (Who's Stealing My Show?), and "Joko & Klaas."
He uses platforms such as Instagram and Twitter to provide insights into his professional and private life. In doing so, he combines personal content with professionally produced content that promotes his various projects and brands. He is followed by more than one million people on Instagram, Twitter/X, and Facebook on his private accounts.
Winterscheidt uses his prominence as an advertising face, including for his own companies "Jokolade" and "Cheerio." However, he also regularly comments on social and political debates. He gained particular attention by handing over his original account "@officiallyjoko" with over 1.4 million followers to Iranian women's rights activist Azam Jangravi, so it is no longer used by him today.
Key Facts
| Social Media Accounts | ||||||
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| Platform | User Name | User Handle | Followers | Following | Likes | Views |
 | Joko & Klaas | @JokoundKlaas | 1,570,000 | 1,436,325,564 | ||
| Joko Winterscheidt Official | @officiallyjoko | 102,000 | 10,257,836 | ||
 | jokowinterscheidt | @officiallyjoko | 225,000 | 817,400 | ||
 | joko winterscheidt | @joko | 504,000 | 2,089 | ||
| Joko | @officiallyjoko | 1,000,000 | 204 | |||
| JOKOLADE | @jokolade | 54,900 | 51 | ||
 | Joko Winterscheidt | @joko.winterscheidt.14 | 1,300,000 | 3 | 1,284,672 | |
 | joko winterscheidt | @officiallyjoko | 1,900,000 | 818 | ||
| Sunset Club | @show/6OZhDiqsimdJkpx8JOUsOS | 22,279 | ||||
 | joko | @joko | 206,905 | |||
| Data Publicly Available | ownership data is easily available from other sources, e. g. public registries etc. |
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| Language | German. Occasionally also videos in English. |
| Founding Year | 2013 Joko Winterscheidt's media career began in 2005 on television. He was initially at MTV, then at ZDF, and is now at ProSiebenSat.1. In 2013, he posted his first image on Instagram, and in 2015 his first short videos on YouTube. |
Ownership
| Individual Owner |
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Facts
| Topics Covered / Focus Areas | Joko Winterscheidt is very active on social media and uses various platforms both privately and to support social initiatives, his entrepreneurial projects, and shows on TV and online. Privately, Joko Winterscheidt likes to joke about no longer keeping up with social media due to his age, but also comments on debates about sustainability and democracy. He gained particular attention by handing over his original account "@officiallyjoko" with over 1.4 million followers to Iranian women's rights activist Azam Jangravi, so it is no longer used by him today. |
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| Views / Values / Political Stances | Joko Winterscheidt's political views on social media are distinctly left-leaning, anti-discriminatory, and shaped by social and international engagement. He regularly uses his reach to take a stand against right-wing politics and racism, express solidarity with refugees and protest movements, and give visibility to sustainability issues. Particularly noteworthy is his practice of transferring his reach and even entire accounts to activists, such as Iranian women's rights activist Azam Jangravi. |
| Mode of Delivery | Depending on the platform and channel, Joko Winterscheidt's content varies greatly. Some are highly produced, such as the Instagram channels "@Jokolade" and "@Joko," which also promote his investments and businesses. On TikTok, YouTube, or Threads, according to his own account, it's more about "messing around"—the content is produced simply and without great effort. |
| Reputation | Overall, Joko Winterscheidt is widely perceived on social media as a positive, reflective, and approachable personality who wants to make a social impact while maintaining his humor and openness. |
| Target Audience | Joko Winterscheidt addresses primarily young, German-speaking adults aged 14 to 49 years. This correlates with the audience that knows him through his television presence. |
| Part of Network or Campaign | Joko Winterscheidt's media career began in 2005 as part of MTV's moderator team. From 2009, he had his first own show with "MTV Home," at ZDF he followed with "ZDF NeoParadise" in 2011 and from 2013 "Circus HalliGalli" and the far-reaching "Joko & Klaas" formats on ProSieben. These activities are regularly referenced in his content. On his private accounts, he often refers to his ventures and shows. Since 2024, his brand "Jokolade" in particular has received special attention, which he promotes with its own Instagram account. Beyond his own channels, Winterscheidt regularly participates in digital campaigns. He spoke out prominently for campaigns such as "Jeder hat ein Recht auf Asyl" (Everyone has a right to asylum) or the #wirsindmehr campaign, but also appears as an investor and face for the sustainable food-tech company GREENFORCE. The content is often produced by his creative agency "Florida Reklame" and distributed across its own and partner channels. |
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| Cross-Posting & Friends | Joko Winterscheidt enjoys interacting with other personalities in the German-speaking public on social media. Foremost among these is Klaas Heufer-Umlauf, his co-moderator from the "Joko & Klaas" formats. Other companions from earlier television shows, such as Palina Rojinski and Olli Schulz, are also seen as regular collaborators. He regularly appears in various podcasts and had a joint podcast with Sophie Passmann until the end of 2024. On his new account, Joko Winterscheidt also regularly refers to his old account, which he handed over to Iranian human rights activist Azam Jangravi. |
| Endorsements & Recognitions | Joko Winterscheidt has been awarded countless prizes, including four times the German Television Prize, the Grimme Prize, and also streaming awards such as the "Blaue Panther - TV & Streaming Award." In 2024, Joko Winterscheidt also moderated a special 15-minute debate on ProSieben in which, under the motto "Politics and Decency," the then-chancellor candidates Olaf Scholz (SPD), Friedrich Merz (CDU), and Robert Habeck (Greens) called for a democratic debate culture in the context of the federal election. |
| Business Model | Joko Winterscheidt is broadly represented on social media and has a far-reaching account on nearly every significant platform in the German-speaking region. He strategically uses his reach to promote his investments and shows. This became apparent in 2023 when he concluded a so-called media-for-equity deal with Flink, in which public figures trade their reach as brand ambassadors for shares in the company. |
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| Revenue | Missing Data |