NDR 2
NDR 2 is a radio station of the Norddeutscher Rundfunk (NDR). It emerged from the station NWDR Nord in 1956, when Nordwestdeutscher Rundfunk was split into two separate stations (NDR and WDR).
NDR 2 mainly plays current music, with the core target group being 30-59 year olds. The programme also includes news, comedy and service reports such as the weather forecast and traffic reports. According to NDR, NDR 2 is "the most successful pop programme in northern Germany". It is also the NDR station with the widest reach. Every day, up to 1.9 million people in the broadcasting area listen to NDR 2, and the station reaches 2.16 million listeners nationwide. In addition to the radio programme, NDR 2 also operates several podcast formats as well as its own app, which listeners can use to contact the editorial team directly via Messenger.
NDR 2 is the only NDR programme that broadcasts advertising. The station uses the income to finance events such as the "stars@ndr2" festival.
Key Facts
| Audience Share | 2.9% |
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| Ownership Type | Public |
| Geographic Coverage | Local |
| Content Type | Free |
| Active Transparency | company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable |
Ownership
| Ownership Structure | NDR 2 is a radio programme of Norddeutscher Rundfunk and part of the public broadcasting system. NDR has no owner in the traditional sense, as the station, like all public service programmes, is financed almost exclusively by licence fees. |
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| Voting Rights | The management of NDR consists of the director general and nine directors. According to the NDR State Treaty, the director general heads NDR and "consults with the deputy director and the directors on important matters". NDR also has two central committees: The NDR Broadcasting Council consists of 58 members, 11 of whom are delegated by the parties in the state parliaments. The remaining 47 members are delegated by various social, religious and cultural groups, such as trade unions, sports associations, the Child Protection Association, environmental organisations and employers' associations. The aim is to achieve a broad representation of society. The exact composition is set out in the NDR State Treaty. The main task of the Broadcasting Council is to monitor the programme mandate. In addition, the Broadcasting Council elects the director general, whom it also advises on programme matters. As NDR covers several federal states in its broadcasting area, it also has four state broadcasting councils, whose members are identical to those of the Broadcasting Council. The members of the Broadcasting Council from the respective federal states form the corresponding State Broadcasting Council. The NDR Administrative Board consists of 12 members elected by the Broadcasting Council. Six members must come from Lower Saxony, two each from Hamburg, Mecklenburg-Western Pomerania and Schlewsig-Holstein. The Administrative Board oversees management, but not the content, as this is the responsibility of the Broadcasting Council. The NDR Broadcasting Council generally passes its resolutions by a simple majority of the votes cast, and voting is always open, even in elections. The Board of Directors passes its resolutions by a simple majority of the members present; as a rule, this is done openly by roll call. In the event of a tied vote, a motion is deemed to have been rejected. |
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Media Companies / Groups
Facts
| Founding Year | 1956 |
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| Contact | NDR 2 Rothenbaumchaussee 132 20149 Hamburg Germany studio@ndr2.de (0800) 11 77 220 www.ndr.de/ndr2 |
| Revenue | Missing Data |
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| Operating Profit | Missing Data |
| Advertising (in % of total funding) | € 18.1 Million / USD 19 Million (2022) |
| Market Share | Missing Data |
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| Meta Data | The share of the total audience in per cent comes from the agma survey I/2024 and refers to the nationwide daily reach in the population aged 14 and over. Financial data is shown as 'Missing data' as a breakdown of finances is only provided at broadcaster level. Individual station data is not published. However, as NDR 2 is the only NDR radio station that places adverts, in this special case the advertising revenues in broadcasting correspond exactly to those of NDR. Note on the transparency level: As it is not possible to categorise the transparency level for public service media in terms of ownership structures, the availability of information on the supervisory and control bodies as well as information on their members and transparency with regard to corporate shareholdings were included in the assessment | |
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